SERVICES
Advisorthopædics® (pronounced “advise orthopedics” or “advise ortho” for short) provides expert and versatile consultation to a wide range of entities developing and delivering products and services to the orthopedics industry. Clients include private and public companies developing biopharmaceutical, medical device, diagnostic, digital and regenerative orthobiologic technologies, contract research organizations supporting those companies and healthcare investors considering an equity stake in the same.
Clinical Trial Collaboration
Partnering closely with sponsors and CROs, Advisortho® leverages its extensive experience to guide, support, contribute to and / or perform the following:
- Clinical trial strategy development
- Protocol construction
- Study implementation
- Medical monitoring
- Clinical operations
- Regulatory strategy assistance
- Report and publication writing and review
- Bid defense
Advisory and Project-Based Functions
Among other assignments, Advisortho works with companies on their clinical strategy, trial conduct and market development by serving, for example, in the following ways:
- Board and committee engagements
- Advisory boards and steering committees
- DSMBs and CECs
- Independent / non-executive director BOD roles
- Interim executive support, e.g., bridging Chief Medical Officer
- Facilitation of market assessments and go-to-market strategies
- Assistance identifying private sources of capital
- Participation in capital raise preparation and activities
Due Diligence Assistance
Advisortho provides limited-engagement due diligence assistance for venture capital firms exploring investments in privately-held companies and strategics evaluating business development opportunities and merger / acquisition targets. Efforts are directed at answering a few critical questions (e.g., meaningful clinical benefit, unmet need, factors influencing adoption) in the investment process. Advisortho’s due diligence services include*:
- Data review
- Market evaluation
- Competitor assessment
- Surgeon interviews
*inclusive of written reports, evaluations and/or formal presentations as required by the client to facilitate the investment process
PERSPECTIVE
Advisorthopædics provides a unique perspective on innovation in the multidimensional orthopedics industry and on navigation of its complex clinical-business dynamic. The company’s angle on innovation in musculoskeletal care reflects the founder’s robust and diverse medical and professional experience in the space. Augmenting this experience is the founder’s involvement with several organizations that are harnessing the power of digital technologies for musculoskeletal care, shaping the future of medical technologies, catalyzing business acceleration, and pursuing researcher-industry alliances and greenhouse initiatives in the life sciences. Advisortho’s extensive network, a result of the founder’s broad background, is integral to the value proposition.
ABOUT
Advisorthopædics is a consultancy centered exclusively around innovation in the care of the musculoskeletal system. Facilitating translation of ideas that address unmet clinical needs in the musculoskeletal care space into viable solutions with commercial potential is the company’s ultimate goal.
Advisorthopædics was founded by Nancy Lynch, MD, MBA, FAAOS. Dr. Lynch, the company’s president, has more than 25 years’ experience in the clinical and business elements of orthopedics. In addition to spending several years as a practicing orthopedic surgeon, she has also worked as a venture capitalist and an executive within and board director for startup companies. Of note, she played an instrumental role in two initial public offerings as a Chief Medical Officer and consultant CMO.
Dr. Lynch is a Board-certified, fellowship-trained orthopedic surgeon and a fellow of the American Academy of Orthopædic Surgeons. She earned her medical degree from the Washington University School of Medicine in St. Louis, then completed her residency at the Mayo Clinic and her fellowship training at the Indiana Hand Center. After entering practice, she continued her surgical studies in Switzerland with the AO Foundation. Subsequently she earned her MBA at Duke University’s Fuqua School of Business.
Advisorthopædics Incorporated is a California corporation founded in 2012.
INSIGHTS
Here reactions to trends in the musculoskeletal care space, notable related financings and important events are posted. Occasionally other musings are shared.
Creating Value in the Medtech Industry Using a Gender Lens
(Reprinted with permission from MedtechWomen. Here is the original blog.) Last month, the FDA’s Center for Devices and Radiological Health (CDRH) launched an ambitious and important initiative focused on improving women’s access to and outcomes from treatments using medical devices. This follows the publication of its 2011 draft guidance on [...]
“Why not?” is NOT an Investment Thesis
Why not? The other day, a healthcare investor and I were discussing a new orthopedic technology. To set the stage, the investor is considering a substantial investment in the company. The company's product is approved and on the market. Much of the risk of the deal is off the table...with [...]
Orthopedics: It’s not just for spine investors anymore
Orthopedics ≠ Spine Surgery When I entered the world of venture capital, I was perplexed how interchangeably investors used the terms “orthopedics” and “spine surgery.” It was as if the multibillion dollar orthopedics industry was one and the same with the spine device industry. “With good reason,” some of you [...]
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